CRM is a concept that most of the business owners are usually unfamiliar with. Many who believe that software and automation tools are only suitable for large corporations are either technophobic or living in the stone age.
Small businesses today that deeply aspire to be profitable, competitive, and excellent must make use of the intelligent resources that are so easily accessible at a low cost. There is software available that can make the process not only simple but also effective, whether it is operations excellence, vendor management, marketing, or sales processes.
The days of using a rolodex to track down clients and hoping for the best are long gone. It is now the time and era for companies to scale productive sales without relying on manual processes too much.
To flourish in the cut-throat competitive eCommerce industry, it’s essential to automate your eCommerce business. You can start doing so by using CRM.
What is Customer Relationship Management (CRM)?
CRM can be considered as a digital rolodex that has developed over the years from a contact management software to an intuitive and interconnected framework for a company’s distribution, communications, and service functions.
It’s an exciting moment for small companies now because they can now use the same resources as multinational corporations to do profitable selling.
Why should small businesses use CRM?
Customer relationship management (CRM) is a system that basically allows small business owners to address organisational issues while also establishing a good rhythm for meeting up with prospective clients.
CRM is often the hidden ingredient that aids in the transformation of a small business to a quickly rising one. Being a small business organization you should ask yourself “Should we use CRM?” instead you should be asking “Why haven’t we started using CRM?”
Now let’s take a look at the top reasons why small businesses should use CRM.
Collect and organise consumer information
CRM becomes a place to gather, segment, and track leads as soon as it is integrated. CRM holds information about the consumers and takes it to the forefront. As an outcome, you won’t have to waste time searching for the background of past conversations because it is reflected in your email inbox right in front of you.
CRM for Gmail would benefit your company the most if your job is focused on Gmail. NetHunt CRM, for example, is a Gmail CRM. As a result, integrating your Gmail account and sharing your customer’s data would only take a few minutes.
Run successful email marketing campaigns
Many of us agree that in the era of a dominant digital market, the glory days of email marketing are long gone. Huge mailouts of well-crafted personalised emails, on the other hand, can surprise you with their results.
The figures don’t lie: email marketing will generate a 4400 percent ROI, generating $44 in sales for every $1 spent. According to Hubspot, 93 percent of B2B marketers use emails to exchange content, and 59 percent say email is their top ROI engine. So, marketing strategy is most definitely not extinct yet.
CRM assists you in a variety of areas when it comes to email marketing:
- Collect and segment emails in order to arrange targeted mail merges.
- Send personalised emails to thousands of users at a time
- Save email templates and distribute them to the squad.
- Evaluate the effectiveness of email marketing campaigns.
- Keep the emails out of recipients’ spam files, and so forth.
Before you launch your email marketing plan, ensure that you have statistics on any significant metric that will be calculated.
Process incoming leads
CRM can be quite beneficial in not only generating quality leads but in lead processing as well.
CRM applications operate 24 hours a day, seven days a week to ensure you never miss a lead. When you add your CRM to services like Zapier, you ensure that all registrations from your website are recorded in your CRM database.
Both new leads can be collected in their own CRM pipeline. In this situation, you will still be mindful of the number of users that have reported as well as the number of leads that need to be processed.
Small teams that are overburdened with jobs are more likely to lose customers. Configure the CRM to automatically build different customer accounts and upload customer details to the CRM.
Improve team coordination
Many company owners falsely believe that CRM is just for sales teams. Nonetheless,CRMs are simple to bring into the work of communications, service, human resources, and even finance divisions. CRM enables diverse teams to function as an organism when it comes to consumer interactions.
There are many touchpoints in the relationship between the brand and its clients. Customers can receive ‘Special Offer’ emails from the marketing team and then contact their sales manager for more information. In the event of a technical problem, the customer service staff will step in to help.
CRM will track, record and present all of this history and ensure that the brand’s consumer service is consistent.
Overall, CRM unifies the efforts of all business divisions. It puts the whole staff together, even though the majority of the workers work remotely.
Ensure outstanding customer service
Effective contact with consumers is a powerful tool for gaining their loyalty. Users may be able to overlook product flaws, but a slow answer may ruin even the most heartfelt relationships.
There are several explanations for late replies to customer orders, including urgent jobs, busy hands, business trips, and holidays. For all of this overwork, small teams struggle the most.
CRM, of course, is prepared to assist. Use the CRM account to assign various tags to your clients. Many that need immediate assistance will be at the top of your inbox.
CRM, when aligned with your schedule, would not let you miss e-meetings or Hangout calls. Most interestingly, CRM will alert you about emails that have gone unanswered.
Personalized emails from tech vendors thrill customers, and CRM allows you to personalise your planned mailouts for each client.
Finally, once you are ready to move your small company to the next level, selecting the best CRM that can assist you in integrating your sales, promotion, and service needs is critical. So, set aside the rolodex and prepare for next-generation sale and marketing tactics.